ASEAN Journal of Empowering Community

Capacity Building for Gender-Responsive Street Vendors Through Training in Digital Financial Literacy and Micro Enterprise Management

Yustia Hapsari — 2025-12-08

This community service activity aims to improve the capacity of street vendors under the guidance of TBM PKBM Sakila Kerti at Tegal Type A Terminal through gender‑responsive digital financial literacy training and micro‑business management. The background of this activity is the low understanding of street vendors regarding systematic financial management, limited ability to use digital financial services, and the remaining gender gap in access and business decision‑making. The implementation method uses a participatory approach that actively involves vendors at every stage, from needs identification, training implementation, to evaluation and monitoring. The training was carried out in several sessions covering an introduction and practical use of digital finance (QRIS), simple bookkeeping, capital management, and micro‑business development strategies. All sessions were combined with a gender‑responsive approach to ensure equal involvement of both male and female vendors in understanding and applying the material. Evaluation was conducted through pre‑tests and post‑tests, observations, and group discussions to measure improvements in participants’ understanding and skills. The results show significant improvements in digital financial literacy, simple financial recording skills, and micro‑business management abilities among street vendors. In addition, the training successfully encouraged awareness of the importance of gender equality in managing family businesses, where female vendors gained a greater role in financial decision‑making. This activity supports more equitable and sustainable economic empowerment while improving business capability.

Village Digitalization: Increasing the Competitiveness of PKK Local Products Through E-Market in Balamoa Village, Pangkah District, Tegal

Sri Sutjiatmi — 2025-11-10

Small and Medium Enterprises (SMEs), particularly Family Welfare Empowerment (PKK) in Balamoa Village, Tegal Regency, face serious challenges because they still rely on traditional marketing and lack digital knowledge. This condition hinders the competitiveness of local products in the wider market and is exacerbated by the accelerated adoption of e-markets after COVID-19. Data from APJII underscores this urgency, with 90% of Indonesia's 202.6 million internet users actively shopping online. Changes in consumer behavior have made the electronic market a crucial marketing channel. As a form of responsibility of the Faculty of Social and Political Sciences, Pancasakti University Tegal, the community service team offers solutions in the form of socialization and training programs. This program aims to introduce and facilitate members of the Balamoa Village PKK in utilizing the market reach of digitalized e-market products to achieve village economic independence. The program activity, titled “Village Digitalization: Enhancing the Competitiveness of Local PKK Products Through E-Market,” hopes to optimize the marketing of local products, create new jobs, and support local economic independence.

Digital Storytelling-Based English Learning as an Effort to Preserve Local Literary Works in the Oemah Baca Warna Warni Community

Anin Eka Sulistyawati — 2025-12-23

This community service program was implemented to address low English literacy levels and the gradual decline of storytelling traditions in Pegirikan Village, Tegal Regency. The program builds upon previous initiatives that aimed to increase children’s reading interest and strengthen the local literacy community. The implementation procedures included partner needs mapping, multimodal literacy training, digital content creation workshops, participant development observation, and documentation of learning outcomes. The participants involved in this program consisted of community volunteers, university students as facilitators, and children as the main target group. Observations were conducted by examining participants’ engagement during training sessions, their ability to use digital applications, and children’s responses during English learning activities. The indicators of success included increased active participation, improved technical skills, and positive changes in learning motivation. The program outcomes demonstrated a noticeable increase in participant engagement, particularly in storyboard design skills and the production of digital fairy tale videos. Children also showed improvement in their mastery of simple English vocabulary, accompanied by positive responses toward storytelling activities based on local content. The most significant impact of the program was observed among community volunteers, who were able to independently develop digital learning products after receiving mentoring. These findings support multimodal literacy theory, which emphasizes the integration of text, visual, and audio elements to enhance learning effectiveness. In conclusion, the development of folklore-based digital fairy tales proved effective in improving English literacy while simultaneously preserving local culture. In addition, the program strengthened the community’s capacity to independently utilize technology. Therefore, it is recommended that future activities focus on expanding content production and developing promotional strategies to ensure program sustainability.

SOCIALIZATION AND EDUCATION OF THE 3R PRINCIPLES (REDUCE, REUSE, RECYCLE) IN WASTE REDUCTION AT THE 3R TPS IN BANYUMUDAL VILLAGE, MOGA DISTRICT, PEMALANG REGENCY

Agus Setio Widodo — 2025-11-11

The extremely high waste production of 110.77 cubic meters per day (dlh.pemalangkab.go.id, 2024) in Moga District makes waste management a crucial issue. In addition to the overcapacity of the final processing site (TPA), low public understanding of waste sorting and processing is a major obstacle to waste management in Moga District, Pemalang Regency. Moga District was chosen as the location for this community service program because it is one of the largest waste producers in the southern region of Pemalang Regency. The 3R principle socialization activity, held in conjunction with the Community Service Program (KKN) of the BDS (Bina Desa Sakti) program at Pancasakti University, Tegal, aimed to educate the community and administrators of the 3R waste processing site (TPS) in Banyumudal Village, Moga District, about the importance of optimizing the 3R TPS in waste management.