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Capacity Building for Gender-Responsive Street Vendors Through Training in Digital Financial Literacy and Micro Enterprise Management
Corresponding Author(s) : Yustia Hapsari
ASEAN Journal of Empowering Community,
Vol. 5 No. 2 (2025): ASEAN Journal of Empowering Community
Abstract
This community service activity aims to improve the capacity of street vendors under the guidance of TBM PKBM Sakila Kerti at Tegal Type A Terminal through gender‑responsive digital financial literacy training and micro‑business management. The background of this activity is the low understanding of street vendors regarding systematic financial management, limited ability to use digital financial services, and the remaining gender gap in access and business decision‑making. The implementation method uses a participatory approach that actively involves vendors at every stage, from needs identification, training implementation, to evaluation and monitoring. The training was carried out in several sessions covering an introduction and practical use of digital finance (QRIS), simple bookkeeping, capital management, and micro‑business development strategies. All sessions were combined with a gender‑responsive approach to ensure equal involvement of both male and female vendors in understanding and applying the material. Evaluation was conducted through pre‑tests and post‑tests, observations, and group discussions to measure improvements in participants’ understanding and skills. The results show significant improvements in digital financial literacy, simple financial recording skills, and micro‑business management abilities among street vendors. In addition, the training successfully encouraged awareness of the importance of gender equality in managing family businesses, where female vendors gained a greater role in financial decision‑making. This activity supports more equitable and sustainable economic empowerment while improving business capability.
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- Badria, N., Hasanah, N., Rohmah, D. M., Riqi, H., & Alan, T. S. B. (2023). Implementasi manajemen kas untuk mencegah kegagalan keuangan rumah tangga. Pena Dimas: Jurnal Pengabdian Masyarakat, 2(1), 28-35. https://doi.org/10.33474/penadimas.v2i1.22961
- Bastomi, M., Faradita, I., Fitriani, A. D., Putri, R. F., & Agustiningtyas, E. (2024a). Pengembangan bisnis melalui pengelolaan laporan keuangan UMKM “Ida Collection.” Altafani, 4(1), 14–22. https://doi.org/10.59342/jpkm.v4i1.719
- Bastomi, M., Pratikto, H., & Wardana, L. W. (2024b). Unlocking the Potential of Small Businesses : A key factor in driving business success. Asian Journal of Management Entrepreneurship and Social Science, 04(02), 726–741. https://doi.org/10.63922/ajmesc.v4i02.800
- DJBP. (2024). Mendorong Pertumbuhan Ekonomi lewat KUR dan Insentif UMKM. https://djpb.kemenkeu.go.id/kppn/watampone/id/profil/ 309-artikel/3796-mendorong-pertumbuhan-ekonomi-lewat-kurdan-insentif-umkm.html
- Hidayati, I., Nandiroh, U., Koesherawati, S., & Haris, G. A. A. (2022). Improving the capability of MSME actors in preparing basic financial reports in Kedungkandang Village. Community Empowerment, 7(7), 1265–1270. https://doi.org/10.31603/ce.6927
- JTVMalang. (2025). Dosen FEB UNISMA Berdayakan UMKM Sampang, Kelola Keuangan Cerdas, Sukses Jualan Online. https://portaljtv.com/news/dosen-feb-unisma-berdayakan-umkm-sampang-kelola-keuangan-cerdas-sukses-jualanonline?biro=malang
- Munandar, A., Safira, F., Novitasari, P., & Nurilah, D. (2024). Pelatihan pembukuan keuangan sederhana untuk dapat meningkatkan kinerja UMKM Timbu di desa Bolo. Pena Dimas: Jurnal Pengabdian Masyarakat, 2(2), 137-145. https://doi.org/10.33474/penadimas.v2i2.21495
- Rahman, M., Albaity, M., Baigh, T. A., & Masud, M. A. K. (2023). Determinants of Financial Risk Tolerance: An Analysis of Psychological Factors. Journal of Risk and Financial Management, 16(2), 74. https://doi.org/10.3390/jrfm16020074
- Rashid, N. A., Ibrahim, N. M., Hasim, N., & Abidin, M. Z. (2022). MSME’s sustainability during the Covid 19 pandemic: The roles of Islamic crowdfunding, financial literacy and technology adoption. Journal of Emerging Economies and Islamic Research, 10(2), 74– 89. https://doi.org/10.24191/jeeir.v10i2.16559
References
Badria, N., Hasanah, N., Rohmah, D. M., Riqi, H., & Alan, T. S. B. (2023). Implementasi manajemen kas untuk mencegah kegagalan keuangan rumah tangga. Pena Dimas: Jurnal Pengabdian Masyarakat, 2(1), 28-35. https://doi.org/10.33474/penadimas.v2i1.22961
Bastomi, M., Faradita, I., Fitriani, A. D., Putri, R. F., & Agustiningtyas, E. (2024a). Pengembangan bisnis melalui pengelolaan laporan keuangan UMKM “Ida Collection.” Altafani, 4(1), 14–22. https://doi.org/10.59342/jpkm.v4i1.719
Bastomi, M., Pratikto, H., & Wardana, L. W. (2024b). Unlocking the Potential of Small Businesses : A key factor in driving business success. Asian Journal of Management Entrepreneurship and Social Science, 04(02), 726–741. https://doi.org/10.63922/ajmesc.v4i02.800
DJBP. (2024). Mendorong Pertumbuhan Ekonomi lewat KUR dan Insentif UMKM. https://djpb.kemenkeu.go.id/kppn/watampone/id/profil/ 309-artikel/3796-mendorong-pertumbuhan-ekonomi-lewat-kurdan-insentif-umkm.html
Hidayati, I., Nandiroh, U., Koesherawati, S., & Haris, G. A. A. (2022). Improving the capability of MSME actors in preparing basic financial reports in Kedungkandang Village. Community Empowerment, 7(7), 1265–1270. https://doi.org/10.31603/ce.6927
JTVMalang. (2025). Dosen FEB UNISMA Berdayakan UMKM Sampang, Kelola Keuangan Cerdas, Sukses Jualan Online. https://portaljtv.com/news/dosen-feb-unisma-berdayakan-umkm-sampang-kelola-keuangan-cerdas-sukses-jualanonline?biro=malang
Munandar, A., Safira, F., Novitasari, P., & Nurilah, D. (2024). Pelatihan pembukuan keuangan sederhana untuk dapat meningkatkan kinerja UMKM Timbu di desa Bolo. Pena Dimas: Jurnal Pengabdian Masyarakat, 2(2), 137-145. https://doi.org/10.33474/penadimas.v2i2.21495
Rahman, M., Albaity, M., Baigh, T. A., & Masud, M. A. K. (2023). Determinants of Financial Risk Tolerance: An Analysis of Psychological Factors. Journal of Risk and Financial Management, 16(2), 74. https://doi.org/10.3390/jrfm16020074
Rashid, N. A., Ibrahim, N. M., Hasim, N., & Abidin, M. Z. (2022). MSME’s sustainability during the Covid 19 pandemic: The roles of Islamic crowdfunding, financial literacy and technology adoption. Journal of Emerging Economies and Islamic Research, 10(2), 74– 89. https://doi.org/10.24191/jeeir.v10i2.16559