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Utilization of Information Technology in Promoting Slumpring Tourism in Cemaka Bumijawa Village
Corresponding Author(s) : Rizki Prasetyo Tulodo tulodo
ASEAN Journal of Empowering Community,
Vol. 3 No. 1 (2023): ASEAN Journal of Empowering Community
Abstract
The development of the tourism sector has had a positive impact on economic development and local people's livelihoods. One type of tourism that has developed quite rapidly in recent years in Indonesia is a tourist village. Slumpring Tourism in Cempaka Village, Bumijawa has quite a lot of tourism potential, but it has not been optimally developed. Various aspects of the tourism business have been developed by the government and tourism actors to increase revenue in this sector. However, the current problem is that the existing tourism potential has not been mapped properly, and the use of Information Technology (IT) has not been optimal, especially the use of social media in tourism promotion. Therefore, in this community service activity, community involvement is carried out in mapping tourism potential, IT utilization training that emphasizes promotion through social media, as well as making a master plan as a basis for tourism development. The results of this activity are the mapping of tourism potential, information technology training and the creation of a master plan for the development of Slumpring tourism in Cempaka Bumijawa Village.
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- Andari, FR,; PI Santosa, and WWWinarno, 2017,Analysis of Dewi Ayu's ICT Readiness in the Implementation of Smart Tourism, Proceedings of the 2017 SENATIB National Seminar.
- Arikunto, S. (2010). Research management. PT. Rineka Cipta.
- Brian K. Williams and Stacey C. Sawyer. 2014. Using Information Technology 11ed. McGraw-Hill Higher Education. New York.
- Budiarjo. 2017. Information Communication Technology for Tourism: A Content Analysis on Tourism Official Page of Riau Archipelago Province. Public Spirit Volume 12, Number 1, April 2017
- Burman, R., Dubey SK Roy, JP. Sharma, K. Vijayaragavan, V. Sangeetha, and Ishwari Singh, 2013, Information Dynamics for Designing Cyber Extension Model for Agricultural Development, Journal of Community Mobilization and Sustainable Development, Vol. 8, No. 2, pp.182-185, July-Dec 2013
- Ferdiansyah, H., D.Suganda, E. Novianti, and UL Khadijah, 2020, Mitigation Management of the Tourism Crisis Due to the Covid-19 Pandemic in Facing the New Normal Phase (Case Study in the Nglanggeran Tourism Village, Yogyakarta), Scientific Development Media Vol.15, No. 3, hh. 4133-4140.
- Government Regulation no. 47 of 1997. Concerning National Spatial Planning, Indonesia
- Grace, H. (2019). The influence of tourism promotion on tourist interest in visiting Indonesia. Journal of Hospitality and Tourism, 7(2), 117-127.
- Hamzah Ritchi, Reza M. Zulkarnaen, Zulyan Dewantara and Yogi Prayogi. 2018. Utilization of Information Technology in Efforts to Increase Accessibility of UKM (Tourist Village) to Markets in Pangandaran Tourism Locations and Surroundings. Journal of Community Service Vol. 2, No. 1, February 2018: 36 – 40
- Kuswinardi, W. 2017. Training on the Utilization of Web Tourism as a Support for the Implementation of Etourism for Tourism Entities in Banyuwangi Regency. Proceeding of Community Development. Volumes 1 (2017): 279-283; DOIs:https://doi.org/10.30874/comdev.2017.33
- Lestari, E., & Setiawan, MI (2015). Indonesian tourism promotion strategy through social media as a modern marketing tool. Journal of Applied Tourism, 2(1), 49-60.
- Mingkid, E. 2015. Use of Tourism Promotion Communication Media by Manado City Government. Sociohumanities, Volume 18 No. November 3, 2015: 188 – 192
- Ministry of Tourism and Creative Economy. (2021). Strategic plan of the Ministry of Tourism and Creative Economy 2020-2024. Ministry of Tourism and Creative Economy
- Prayogo, D. (2018). The role of promotion in the development of tourism in Indonesia. Journal of Applied Tourism, 6(1), 52-62.
- Rachmawati, D., & Sari, DP (2019). Analysis of the use of social media in tourism promotion in Indonesia. Journal of Hospitality and Tourism, 5(1), 1-11.
- Rashid, H. (2014). Indonesian tourism promotion strategy in the era of globalization. Journal of Tourism Studies, 2(1), 63-72.
- Regulation of the Minister of Home Affairs Number 39 of 2010 concerning Village Owned Enterprises, Minister of Home Affairs of the Republic of Indonesia
- Sari, DM, & Kartika, M. (2020). The influence of tourism promotion on tourist visits in Kudus Regency. Journal of Tourism and Applied Science, 3(1), 25-34.
- Sari, PR, & Kurniawan, Y. (2017). Implementation of digital marketing in the promotion of Indonesian tourism. Scientific Journal of Tourism, 1(1), 65-76.
- Setyawati, E., & Haryono, A. (2017). Analysis of tourist perceptions of Indonesian tourism promotion through social media. Journal of Indonesian Tourism, 12(2), 182-194.
- Suharto, T. (2013). Indonesian Tourism Promotion. Main Library Gramedia.
- Tresna, IGM, & Suamba, IW (2014). Analysis of the effectiveness of tourism promotion through social media. Journal of Tourism, 3(1), 63-73.
References
Andari, FR,; PI Santosa, and WWWinarno, 2017,Analysis of Dewi Ayu's ICT Readiness in the Implementation of Smart Tourism, Proceedings of the 2017 SENATIB National Seminar.
Arikunto, S. (2010). Research management. PT. Rineka Cipta.
Brian K. Williams and Stacey C. Sawyer. 2014. Using Information Technology 11ed. McGraw-Hill Higher Education. New York.
Budiarjo. 2017. Information Communication Technology for Tourism: A Content Analysis on Tourism Official Page of Riau Archipelago Province. Public Spirit Volume 12, Number 1, April 2017
Burman, R., Dubey SK Roy, JP. Sharma, K. Vijayaragavan, V. Sangeetha, and Ishwari Singh, 2013, Information Dynamics for Designing Cyber Extension Model for Agricultural Development, Journal of Community Mobilization and Sustainable Development, Vol. 8, No. 2, pp.182-185, July-Dec 2013
Ferdiansyah, H., D.Suganda, E. Novianti, and UL Khadijah, 2020, Mitigation Management of the Tourism Crisis Due to the Covid-19 Pandemic in Facing the New Normal Phase (Case Study in the Nglanggeran Tourism Village, Yogyakarta), Scientific Development Media Vol.15, No. 3, hh. 4133-4140.
Government Regulation no. 47 of 1997. Concerning National Spatial Planning, Indonesia
Grace, H. (2019). The influence of tourism promotion on tourist interest in visiting Indonesia. Journal of Hospitality and Tourism, 7(2), 117-127.
Hamzah Ritchi, Reza M. Zulkarnaen, Zulyan Dewantara and Yogi Prayogi. 2018. Utilization of Information Technology in Efforts to Increase Accessibility of UKM (Tourist Village) to Markets in Pangandaran Tourism Locations and Surroundings. Journal of Community Service Vol. 2, No. 1, February 2018: 36 – 40
Kuswinardi, W. 2017. Training on the Utilization of Web Tourism as a Support for the Implementation of Etourism for Tourism Entities in Banyuwangi Regency. Proceeding of Community Development. Volumes 1 (2017): 279-283; DOIs:https://doi.org/10.30874/comdev.2017.33
Lestari, E., & Setiawan, MI (2015). Indonesian tourism promotion strategy through social media as a modern marketing tool. Journal of Applied Tourism, 2(1), 49-60.
Mingkid, E. 2015. Use of Tourism Promotion Communication Media by Manado City Government. Sociohumanities, Volume 18 No. November 3, 2015: 188 – 192
Ministry of Tourism and Creative Economy. (2021). Strategic plan of the Ministry of Tourism and Creative Economy 2020-2024. Ministry of Tourism and Creative Economy
Prayogo, D. (2018). The role of promotion in the development of tourism in Indonesia. Journal of Applied Tourism, 6(1), 52-62.
Rachmawati, D., & Sari, DP (2019). Analysis of the use of social media in tourism promotion in Indonesia. Journal of Hospitality and Tourism, 5(1), 1-11.
Rashid, H. (2014). Indonesian tourism promotion strategy in the era of globalization. Journal of Tourism Studies, 2(1), 63-72.
Regulation of the Minister of Home Affairs Number 39 of 2010 concerning Village Owned Enterprises, Minister of Home Affairs of the Republic of Indonesia
Sari, DM, & Kartika, M. (2020). The influence of tourism promotion on tourist visits in Kudus Regency. Journal of Tourism and Applied Science, 3(1), 25-34.
Sari, PR, & Kurniawan, Y. (2017). Implementation of digital marketing in the promotion of Indonesian tourism. Scientific Journal of Tourism, 1(1), 65-76.
Setyawati, E., & Haryono, A. (2017). Analysis of tourist perceptions of Indonesian tourism promotion through social media. Journal of Indonesian Tourism, 12(2), 182-194.
Suharto, T. (2013). Indonesian Tourism Promotion. Main Library Gramedia.
Tresna, IGM, & Suamba, IW (2014). Analysis of the effectiveness of tourism promotion through social media. Journal of Tourism, 3(1), 63-73.