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Grinting Fried Onion: Empowerment of Grinting Youth Enterpreneur based Digital Village
Corresponding Author(s) : Halim Purnomo Halim
ASEAN Journal of Empowering Community,
Vol. 1 No. 2 (2021): ASEAN Journal of Empowering Community
Abstract
The purpose of devotion is to provide knowledge and skills of online marketing to the younger generation by utilizing e-commerce technology to develop youth Small and Medium Enterprises (SMEs) in Grinting Village. The participants consisted of 25 member SMEs of fried onions specifically for the people of Grinting Village. The materials provided include the creation of an online shop account, product uploads, marketing up to the online financial system. This service was carried out in Grinting Village, Bulakamba District, Brebes Regency, Central Java with the target of the community and the younger generation, especially the entire management of Karang Taruna Garuda Jaya Grinting Village. This cooperation is based on the cooperation between Universitas Muhammadiyah Yogyakarta and grinting village government. The method used is to provide training materials through presentations accompanied by e-commerce implementation training. The achievement of this devotion is the implementation of the service activities in accordance with the expected number of participants as many as 25 administrators and members of Karangtaruna Garuda Jaya Grinting Village independently can develop SMEs for economic independence. Participants gain knowledge and skills about e-commerce implementation to capture developing and mentoring SMEs in local villages.
Keywords: SMEs, Grinting, empowerment, e-commerce, training
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- Agatha Rinta Suhardi, Vina Silviani Marinda, Titto Rohendra, Ivan Gumilar Sambas Putra, A. B. (2020). PPelatihan Digital Marketing Pada UMKM Binaan KADIN Jawa Barat Dalam Menghadapi Era New Normal. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
- Elistia, Mudijarto, Mahadewi, E. P., & Muhmin, A. H. (2021). Pelatihan Pengelolaan Manajemen Bisnis Untuk UMKM di Era New Normal. The 2nd Seminar Nasional ADPI Mengabdi Untuk Negeri Pengabdian Masyarakat Di Era New Normal Prosiding Vol 2. No 2 (2021), 2(2), 295–298.
- Hakim, L. (2019). Pelatihan Pemasaran Online Berbasis Marketplace Bagi UMKM Dalam Merespon Perubahan Perilaku Konsumen. Loyalitas, Jurnal Pengabdian Kepada Masyarakat, II(1), 74–91.
- Hossain, M. (2021). The effect of the Covid-19 on sharing economy activities. Journal of Cleaner Production, 280. https://doi.org/10.1016/j.jclepro.2020.124782
- Kawa, A., & Wałęsiak, M. (2019). Marketplace as a key actor in e-commerce value networks. Logforum, 15(4). https://doi.org/10.17270/J.LOG.2019.351
- Magesa, M. M., Michael, K., & Ko, J. (2015). Towards a framework for accessing agricultural market information. Electronic Journal of Information Systems in Developing Countries, 66(1). https://doi.org/10.1002/j.1681-4835.2015.tb00473.x
- Pranoto, P., Jasmani, J., & Marayasa, I. N. (2019). Pelatihan Digital Marketing Untuk Peningkatan Perekonomian Anggota Karang Taruna Al Barkah Di Kampung Cicayur - Tangerang. Jurnal Pengabdian Dharma Laksana, 1(2), 250. https://doi.org/10.32493/j.pdl.v1i2.2425
- PURWANINGDYAH, S. W. S., SUMADHINATA, Y. E., & KUSWARA, G. B. (2020). Pentingnya Pelatihan Peningkatan Pengetahuan Marketing Online Di Era Pandemi Covid 19 Bagi UMKM Di Wilayah Jawa Barat. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 3, 1140–1143. https://doi.org/10.37695/pkmcsr.v3i0.951
- Susilawati, S., Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2). https://doi.org/10.33258/birci.v3i2.954
- Webb, A., McQuaid, R., & Rand, S. (2020). Employment in the informal economy: implications of the COVID-19 pandemic. International Journal of S
References
Agatha Rinta Suhardi, Vina Silviani Marinda, Titto Rohendra, Ivan Gumilar Sambas Putra, A. B. (2020). PPelatihan Digital Marketing Pada UMKM Binaan KADIN Jawa Barat Dalam Menghadapi Era New Normal. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Elistia, Mudijarto, Mahadewi, E. P., & Muhmin, A. H. (2021). Pelatihan Pengelolaan Manajemen Bisnis Untuk UMKM di Era New Normal. The 2nd Seminar Nasional ADPI Mengabdi Untuk Negeri Pengabdian Masyarakat Di Era New Normal Prosiding Vol 2. No 2 (2021), 2(2), 295–298.
Hakim, L. (2019). Pelatihan Pemasaran Online Berbasis Marketplace Bagi UMKM Dalam Merespon Perubahan Perilaku Konsumen. Loyalitas, Jurnal Pengabdian Kepada Masyarakat, II(1), 74–91.
Hossain, M. (2021). The effect of the Covid-19 on sharing economy activities. Journal of Cleaner Production, 280. https://doi.org/10.1016/j.jclepro.2020.124782
Kawa, A., & Wałęsiak, M. (2019). Marketplace as a key actor in e-commerce value networks. Logforum, 15(4). https://doi.org/10.17270/J.LOG.2019.351
Magesa, M. M., Michael, K., & Ko, J. (2015). Towards a framework for accessing agricultural market information. Electronic Journal of Information Systems in Developing Countries, 66(1). https://doi.org/10.1002/j.1681-4835.2015.tb00473.x
Pranoto, P., Jasmani, J., & Marayasa, I. N. (2019). Pelatihan Digital Marketing Untuk Peningkatan Perekonomian Anggota Karang Taruna Al Barkah Di Kampung Cicayur - Tangerang. Jurnal Pengabdian Dharma Laksana, 1(2), 250. https://doi.org/10.32493/j.pdl.v1i2.2425
PURWANINGDYAH, S. W. S., SUMADHINATA, Y. E., & KUSWARA, G. B. (2020). Pentingnya Pelatihan Peningkatan Pengetahuan Marketing Online Di Era Pandemi Covid 19 Bagi UMKM Di Wilayah Jawa Barat. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 3, 1140–1143. https://doi.org/10.37695/pkmcsr.v3i0.951
Susilawati, S., Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2). https://doi.org/10.33258/birci.v3i2.954
Webb, A., McQuaid, R., & Rand, S. (2020). Employment in the informal economy: implications of the COVID-19 pandemic. International Journal of S